East Meets West Fine Wines Expands business to include import and distribution of Japanese Sake to Greater China Market

 

Beginning September 2020 EMW Fine Wines (EMW) will add a full range of premium crafted Sake to its portfolio of estate wines and artisan spirits. After a year of extensive research and many discussions with top producers across Japan, EMW will utilize its extensive distribution network to distribute premium sake across Greater China.

 

EMW is well known as one of Greater China’s leading premium wine importers and is the winner of the prestigious WINE100 “Best Importer 200-1000 SKUs” award for nine consecutive years. It has more than 150 employees and offices across Greater China. EMW imports premium wines and artisan spirits from 16 countries and distributes to over 160 cities in China.

 

“We see Sake as a natural extension to our existing product line”, says Edouard Duval, CEO of EMW. “Over the past 16 years, EMW has built our distribution business by partnering with family owned, premium wine estates. The Sake producers we seek also share a similar profile.   They are likely multi-generational family businesses who not only want to sell their Sake in China but also want to build their brand with a long-term perspective. EMW is one of a relatively unique group of importers that are committed to building long-term brand value for the producer.” He goes on to say, “EMW can leverage our extensive distribution and sales network to help craft Sake breweries and premium Sake producers to reach all parts of Greater China.”

 

EMW’s import and distribution business is a true multi-channel solution. Its sales teams serve thousands of trade clients that include the leading hotel chains, restaurants, premium grocery, wholesaler distributors, and high-profile E-Commerce solutions. In addition, with climate controlled warehouse and distribution networks in North China, East China, South China, West China, Hong Kong and Macau, EMW can ensure a quality and temperature controlled logistics solution in all major markets across Greater China.

 

EMW sees a bright future for Sake in China. Today Greater China (mainland China, Hong Kong, and Macau) is the biggest consumer market for Sake after Japan, based on the 2019 Trade Statistics of Japan Report published by Japanese Ministry of Finance. “Jisake -- this simple Japanese word shows that Japanese think highly of regional characteristics, local culture, craftsmanship and dining habits when it comes to enjoying Sake which in many ways is similar to wine.,” says Knight Hu, Sake Brand Manager, EMW. “Sake is the expression of the unique Japanese craftsman’s spirit which has been passed on from generation to generation.” As China’s market continues to develop, Chinese consumers demand high quality global products. The affinity between Japanese products and the Chinese consumer is strong.  China shares a similar history of food & beverage culture that is built on rice and rice drinks. This helps them to understand and appreciate Sake.

 

 

CONTACTS EMW

 

Knight Hu

Sake Brand Manager

Knight.Hu@emw-wines.com

 

Joy Gao           

PR and Marketing Communications Executive

Joy.gao@emw-wines.com

 

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