East Meets West Fine Wines (EMW) is a premium importer, distributor and brand builder in Greater China market, working closely with more than 110 family-owned and premium wine estates, sake breweries and craft spirit producers from 16 countries around the world. EMW has an unequalled distribution network to top restaurants, fine dining, hotels, wine shops, corporate and private customers, direct sales and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 13 consecutive years since 2011 by China Sommeliers Wine Challenge, Golden Prestige Awards and WINE100 Challenge.
Jefferson Liu developed a strong passion for wines during his studies in Switzerland where he not only garnered a deep appreciation for viticulture, but also found his calling as a distributor after organizing an exposition that featured top Swiss winemakers and industry leaders. He has joined EMW since 2020 and has served as the General Manager for Hong Kong and Macau for the past 3 years. With strategic vision and dedication, he has successfully led the office to new heights. He currently serves as acting CEO leading the company during this phase of transition.
Gregory has been living in China since the early 2000s. After graduating from Tongji University in Shanghai with a Business Administration degree, he founded East Meets West Fine Wines with his best friend Edouard Duval. They have been working together in the wine industry for 18 years. At the end of 2012, he moved to Hong Kong to launch the EMW Hong Kong office and manage the team and business in South China. He speaks fluent Chinese and has a strong knowledge of the local wine market.
Edouard Duval has been part of the wine business since an early age as his family brand, Champagne Duval-Leroy, has a history of more than 160 years. He is also the owner of his eponymous Champagne estate in Côte des Bar, Domaine Sainte Eulalie, and Chassagne-Montrachet 1er Cru Abbaye de Morgeot in Burgundy.
Edouard founded East Meets West Fine Wines with his best friend, Gregory Bielot, and is now Chairman of the Board of the company.
With a professional team composed of sales, educators, and solid marketing and logistic departments - coming from both Europe and Asia - we put quality, wine/sake/spirits knowledge, and customer care at the center of our activities.
Our talented, trained team provides premium wine, sake, and spirits selections and personalized services for our customers.
At EMW, we work together to promote the wine, sake and spirits culture and drive the market in Greater China to a higher level through our excellent relationship with media and cooperation partners.
