2020/08/24, Shanghai - EMW Fine Wines (Shanghai) Limited (EMW) and Hachinohe Shuzo Co., Ltd (Mutsu-Hassen), the Aomori Prefecture Sake brewer, signed an exclusive agreement for import and distribution in Mainland China and Macau.
“Our sake brewery was founded in 1775 and is located near the fishing port in Hachinohe City, Aomori Prefecture. The city has a population of only 220,000 and is located in the northernmost part of the main island of Honshu. Although it is a brewery with a long history, we expect that a wide range of people, especially young people in their 20s and 30s, full of energy, will enjoy our Sake,” said Komai Hideyuki, Chairman of Mutsu-Hassen. “Mutsu-Hassen offers a wide range of Sakes so that you can find Sake that suits not only Japanese food but also Chinese food, French food, Italian food, and more. Also, when you have the opportunity to visit Hachinohe, Aomori Prefecture you will experience the culture of Japan, along with the taste and charm of our sake. We welcome the people of China to visit us to discover the charm of the area, a treasure trove of food, and especially to tour around the famous Yokocho Food District and discover the local specialties. This is the best way to truly experience the food, sake, and culture of Aomori and Hachinohe. We look forward to seeing you soon.”
“EMW is excited to begin its cooperation with Mutsu-Hassen in Mainland China and Macau. Mutsu-Hassen is made up of a young team full of energy and creativity,” said Knight Hu, Sake Brand Manager for EMW. “In the past few years, the brewery has won countless awards in many competitions such as Annual Japan Sake Award Results, England IWC, France Kura Master and so on. It’s not only popular in Aomori Prefecture but also has become a hot topic for sake lovers in Tokyo.” The brand Mutsu-Hassen has become a hot new sake brand among many young Japanese consumers with its adaptable style and creative brewing concepts. The brewery uses only Aomori Prefecture local rice, water and yeast to produce sake that captures the deep charm and authentic expression of the area.
The legend of the Eight Immortals (the Eight Drunken Immortals), or Hassen in Japanese, originated in ancient China and has been passed down to the present day. Stories about the Eight Immortals and their earthly exploits often detail the delightful ways in which they enjoyed drinking their favorite wine and spirits. This sake is named “Mutsu-Hassen”, which means the Eight Drunken Immortals of Tohoku, after this legend. Sake lovers and connoisseurs can savor and enjoy this rich and full-flavored sake the brewery is famous for producing. Mutsu is the ancient name of Aomori area meaning the brand is rooted from Aomori area.
Sake Portfolio
MUTSU-HASSEN “Hanaomoi40” Junmai Daiginjo
MUTSU-HASSEN “Black Label” Junmai Ginjo
MUTSU-HASSEN “Isaribi” Tokubetsu Junmai
MUTSU-HASSEN Tokubetsu Junmai
MUTSU-HASSEN V1116
EMW is a leading importer, distributor and brand builder in the Greater China market, working closely with more than 90 leading family-owned estates from 16 countries around the world. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.
Knight Hu, Sake Brand Manager Knight.Hu@emw-wines.com
Shanghai Office Address: Suite 202, No.664 Xinhua Road, Shanghai, China
December. 10 . 2020
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