East Meets West Fine Wines and Char sign an Exclusive Import and Distribution Agreement for Hong Kong and Macau

Shanghai, July 13th, 2021 – East Meets West Fine Wines (Shanghai) Limited (EMW) and Endo Brewery Inc. (Char), the Nagano Prefecture sake brewer, signed an exclusive Import and Distribution Agreement for Hong Kong and Macau, China.

 

 

Located in Nagano Prefecture, Endo is more than just a brewery: it is at the same time a famous sakura sightseeing spot where remains the original views of Edo Era. Established in 1864, it has been the royal brewery for more than a century. And since the first generation of Mr. Endo, “Brew for Tasty” has always been the brand concept till now.

 

Starting from 2017, Char is a modern creative sake brand of Endo Brewery, obtaining the Gold Award of Monde Selection just one year later. Inspired by the fascinating glowing comets in the sky, Endo Brewery uses special local sake rice from Nagano Prefecture together with unique brewing skills to vitalize Char with an impactful shining taste. The whole sake series are named after famous comets: McNaught, Bennett, Donati, Halley, etc., just like different comets with different characters.

 

 

 

Gregory Bielot, Managing Partner, EMW Fine Wines

 

"The first time I came to know Char, I was impressed by its ingenious brand concept. But then what truly touches me is its astonishingly elegant aromas and fresh vivid taste; I was immersed in it. I’m confident that EMW and Endo Brewery will have a close collaboration, and will make a great difference on the sake market for Hong Kong and Macau market."

 

 

Hidesaburo Endo, the Sixth Family Head, Endo Brewery

 

"Sake brewing is like raising children. We make sake with affection and keep a very close watch. We feel deep emotions when people admit that our process and attention to details is prominent in the taste and doing so is that much more rewarding. Char is one of the representatives of Endo Brewery, born with the enthusiasm of the master brewer as an excellent sake, a pursuit of impressive taste while maintaining traditions. Together with EMW, we invite sake lovers in Hong Kong and Macau to enjoy our carefully raised sakes with the brewers' whole heart and soul into the mix."

 

About Char

 

Char is an innovative sake brand created by Endo Brewery in 2017. This sake wants to impress consumers by its alive fresh fruity aroma and flavor, like the fanscinating comet in the sky that would never be forgotten. In 2018, the whole collection of Char obtained the Gold Award of Monde Selection International Fair.

 

Sake Portfolio

Char 39 Mcnaught Junmaidaiginjo

Char Bennett Nakadori Junmaidaiginjo

Char Donati Hatsugumi Junmaiginjo

Char Halley Gikagumi Junmai

 

EMW Fine Wines

 

EMW is a leading importer, distributor and brand builder in Greater China market, working closely with more than 90 leading family-owned and premium wine estates, sake breweries and craft spirit producers from 16 countries around the world. EMW has an unequalled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded “Best Wine Importer” for 10 consecutive years since 2011 by China Sommeliers Wine Challenge/WINE 100 Challenge.

 

CONTACTS EMW

 

Knight Hu  Sake Brand Manager, Greater China

Tel: +86 (21) 6282 4966

Email: knight.hu@emw-wines.com

Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai