EMW Fine Wines (EMW) is delighted to extend it strategic partnership with Famille Perrin by starting the exclusive distribution of La Vieille Ferme brand in Macau market.
The importer-distributor EMW Fine Wines and the famous Southern Rhone Valley wine producer Famille Perrin announced their new partnership for Mainland China and Macau in November 2019. After less than half a year, the strategic partnership has been refreshed with a new exclusive distribution by EMW in Macau for La Vieille Ferme, one of Perrin’s best-seller and well-known brands. This collaboration officially commences April.1st 2020.
From the historical Château de Beaucastel, to the legendary «Hommage à Jacques Perrin», Famille Perrin has experienced more than a century of success. Elected Men of the Year in 2014 by - Decanter Magazine - the Perrin Family is the largest owner of vineyards in the best terroirs of the Southern Rhone Valley.
Today the 5th generation continues the family passion with Charles, Marc and Pierre who share the duties and decisions around a philosophy of excellence that Jacques Perrin, their grandfather, founded. The Perrin family is also a pioneering and visionary family, practicing organic farming since 1953 and biodynamics since 1970. Associated with the world’s finest wine-producing families, Famille Perrin is a member of the Primum Familiae Vini association since 2006.
Jean Pierre and Francois Perrin, Family’s 4th generation, established La Vieille Ferme over 50 years ago in 1966, when they chose to produce an inexpensive, straightforward Rhône wine to sell by direct mail to French wine lovers, keeping the character and style made famous by the historical and legendary family estate, Château de Beaucastel.
La Vieille Ferme gained immediate success in Europe and the US markets in the 1970s, with an outpouring of critical acclaim from eminently knowledgeable critics, such as Robert Parker, Craig Claiborne and Frank Prial. La Vieille Ferme is internationally recognized as an excellent-value wine, selling millions of bottles around the world to 84 countries, it’s the 1st French Wine brand (in volume) in USA & Canada and the first Southern Rhone brand in UK and Belgium. Robert Parker once declared that “La Vieille Ferme is one of the world’s greatest wine values...”
La Vieille Ferme – Exclusive in Macau
La Vieille Ferme Rouge, VDF
La Vieille Ferme Blanc, VDF
EMW Fine Wines is a leading wine importer, distributor and brand builder in Greater China market, working closely with more than 80 leading family-owned wineries from 15 countries around the world. EMW Fine Wines has an unequalled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.
Gregory Bielot Managing Partner
gregory.bielot@emw-wines.com
Hong Kong Office Address:
18/F, Kam Sang Building, No.257 Des Voeux Road Central, Sheung Wan, Hong Kong
August. 07 . 2020
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