EMW Appoints Oscar Nagore as Chief Executive Officer

Shanghai, 24 March 2025 – EMW Fine Wines (EMW) today announced that its Board of Directors has appointed Oscar Nagore, as Chief Executive Officer, effective in April. He succeeds Acting CEO, Jefferson Liu. Jefferson will resume his role as General Manager of EMW Hong Kong & Macau, fully focusing on these markets.

 

 

"We are beyond excited to welcome Oscar as the new CEO of EMW. His deep expertise in the Chinese market, extensive experience across both retail and on-trade channels, and proven leadership capabilities make him the ideal person to lead EMW into its next chapter. The Board of Directors is confident that his vision and drive will elevate EMW to new heights as a premier wine distributor in Greater China. We're truly grateful to have him on board for this exciting journey."

 

"We also want to recognize the exceptional leadership of acting CEO Jefferson, whose forward-thinking efforts have redefined excellence at EMW."

 

"CJF as well as the founders Edouard and Gregory, Board of Directors, remain fully committed to supporting the leadership team members for EMW's continued growth and development in Greater China. We're excited to keep building the future of EMW together!" said Kazuyoshi Mizukoshi, COO of Cool Japan Fund Inc. (CJF).

 

On his appointment, Oscar said, "I'm thrilled to join EMW Fine Wines, a premium importer, distributor and brand builder in Greater China."

 

"This is a pivotal moment; while the market presents challenges, I see immense opportunities. We'll focus on strengthening partnerships, creating new revenue streams, and strategically reinventing ourselves. Empowering our team, enhancing efficiency, and elevating customer service will be essential. By being agile and adapting to Chinese consumer trends, we will solidify our market leadership in Greater China."

 

Born in Mexico City and based in China since 2006, Oscar has worked in distribution and import companies handling global brands. Through these experiences, he has developed a deep understanding of the Chinese market and its dynamics.

 

EMW Fine Wines

 

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 110 family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 13 consecutive years since 2011 by China Sommeliers Wine Challenge, Golden Prestige Awards and WINE100 Challenge.

 

Contact EMW

 

Charlotte GU      PR & Communications Manager, Greater China

E-mail: charlotte.gu@emw-wines.com

Juanita YU          Marketing Director, Greater China

E-mail: juanita.yu@emw-wines.com

Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai